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New CFO research – health and wellbeing in rural Oxfordshire

In July 2023, Healthwatch Oxfordshire commissioned CFO to undertake community insight research in a rural area of Oxfordshire with focus on understanding health inequalities, and health and wellbeing.

Our team focused on the communities of Ambrosden, Arncott, Piddington, and Blackthorn in the north of the county. We carried out discussion groups, had one-to-one conversations with people living in the four communities and also distributed a survey, collecting the opinions of 162 residents in total.

People were asked about the local groups, services, and people which support health and wellbeing. They were also asked about challenges to health and wellbeing and what would help to make these better.


The new report will be sent to the four parish councils, community groups, and other local organisations, including Oxfordshire County Council, Cherwell District Council and the Ministry of Defence, to help illustrate specific issues with health and wellbeing in rural communities and how they could be improved.

Healthwatch Oxfordshire and CFO are also holding a joint Round Table event in June to present the findings of the report to local organisations, service providers and commissioners, to further discuss the insights it offers into issues faced within rural communities.

The report will also be presented to the Oxfordshire Health and Planning group in July.

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